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Incentive Based Marketing

There are many ways to reach customers on social media, from celebrity shout outs to social media influencers backing products in sponsored posts. A newer tactic that’s providing huge-impact social influence over buying decisions is incentive-based marketing. Your potential customers can often be motivated to share your products with their friends and followers on social media, especially if the post offers a reward in return. By leveraging incentive based marketing, brands can expand their audiences and boost sales.

Why Incentives Work in Marketing

Many customers are willing to buy across social media platforms for the chance to receive an incentive, and marketing efforts can be adjusted to fit your target market. Offering incentives for engagement on multiple platforms can lead to a massive ROI. Unlike influencers and celebrities who generally post to a few platforms for a predetermined cost, your customers might share content on multiple platforms, not just Facebook, Instagram and Twitter, if it means they can earn a bigger reward.